in Central and Eastern Europe
Fresh in Social Media
An epic story of how to get over 100,000 clicks dirt cheap
Most professionals know very well that hidden in fifty shades of gray there is an area of Facebook marketing that will never make it to Facebook Studio – though it is sometimes much more effective. People sell Facebook fans for pennies and this whole segment of Facebook traffic business is usually not covered – as it of course breaks Facebook rules. But I believe it is definitely worth examination. My friends and former colleagues from Ataxo Interactive did a great job in revealing one campaign and they even included a lot of source data. How to get 100k clicks dirt cheap? Well, you can trick people to click on links if they think they lead to naked babes. Not a revolution, but surely an evolution in online marketing has taken place. The company behind this is respected by many clients as an example of customer-oriented business. We might wonder about the ethics behind it – but it probably works well.
David Šmehlík – content is the king, platform is the key
David Šmehlík, owner of Fleveo (social media consultancy and apps company) and co-founder of Druidly (platform for automatic content distribution to mobile phones) reveals some of his secrets of success. A young entrepreneur (23) shares his opinion on what is important in social media campaigns, what he thinks about the local start-up scene and you can get a music bonus by the end of the interview!
CouchSurfing 101 – 10+1 tips to enjoy the hospitality networks
I guess I can claim to be a pioneer among hospitality networks users in Czech Republic. I registered on Hospitality Club in 2004, joined CouchSurfing in 2006 because of writing an article about the new trend in travelling and hosted probably 100+ people. Many people have asked me about my experience and so I decided to sum it up in a popular form: 10+1 tips how to enjoy CouchSurfing to the fullest!
LinkedIn – new statistics for CZ, SK, PL and HU
LinkedIn – it may be less fancy, but to many professionals, it’s far more important than Facebook and Twitter. What does this social network look like from the Central European perspective? Let’s find this out with Jana Filová, a researcher and a great blogger who agreed to share her findings, comparing the Czech Republic, Slovakia, Poland and Hungary with the rest of the world on LinkedIn, on BabelGuide.
Politicians on Facebook – or why the dumber win
While social media is embraced by many as a mean of democratization of politics (in a tradition that goes far back to 80’s and early 90’s when the enthusiasts of on-line environment believed in a direct democracy to be possible because of the Internet), politicians see it as an opportunity to spread their message to new audiences. How does it work in CEE? Let’s take a look at the Czech Republic as an example (with some comments on Slovakia and Poland too).
Olga Biernátová – from library to Tweeting the Universe
It wasn’t easy to choose the first person for my line of interviews. I want to introduce my local social media heroes, people who do it right and I’m always keen to cooperate with or follow their interesting projects. But who to choose, so that nobody feels offended? Ladies and non-commercial sector first! Let me introduce Olga Biernátová aka @nofreeusernames – a guerilla reader, a kitchen singer, a librarian and a geekette with the best presentations around
Ten Commandments of Twitter Communication for Companies
Martin Malý, an important Czech blogger, ex-editor in chief of Zdroják, founder of bloguje.cz and generally a really interesting guy, wrote Ten Commandments of Twitter Communication for Companies last autumn. You might think they’re totally clear – and so do I – but there are SO many brands ignoring them that I believe it’s still worth repeating them again.
Fear of the unknown
To be a responsible parent is not easy – that‘s quite clear. But mums and dads of our generation have an extra burden compared to their ancestors: the Internet.
An article about children, parents and social networks. My piece of advice: where there is trust, you don’t have to spy on your kids on Facebook. Originally published in Czech in newspaper Brněnský Deník Rovnost.
Slideshare acquired by LinkedIn – a good news?
Recently, there have been various acquisitions made, some of them surprising, some of them feared and some of them just make sense. This one falls into the last category.
A few thoughts on a latest big deal + a great infographics + some words on earlier acquisition policy by LinkedIn, enjoy.
Babel Guide, pt. 1: Our Mission
Hello world! Your attention please! Please fasten your seatbelts and update your RSS readers, as we bring you the latest, highly relevant and unique content on Social Media topics primarily in Central and Eastern Europe. Why should you be interested? Read more and find out!
Your gateway to social media in CEE. Learn about the trends, influencers, successful projects, local stars, new startups and get connected – without spam and deadwood