in Central and Eastern Europe
social media
New Babel Guide – what is in the pipeline
It’s almost exactly a year since I announced the launch of Babel Guide – and now I’m finally back to say: The show must go on! Having called for participants, I am happy to have about ten people (from Czech Republic and Slovakia) who have expressed their interest in becoming contributors. We’ll see how it turns out, but the plan …
Social Marketers Summit Prague 2012
This has been the third year of Social Marketers Summit in Prague and again, it was definitely worth attending! An interesting mix of foreign and local speakers was given a common topic: Show me the money. A penny earned, a penny saved, a penny gained in satisfaction. Did you miss it? Never mind, I have summed up what it was …
Politicians on Facebook – or why the dumber win
While social media is embraced by many as a mean of democratization of politics (in a tradition that goes far back to 80’s and early 90’s when the enthusiasts of on-line environment believed in a direct democracy to be possible because of the Internet), politicians see it as an opportunity to spread their message to new audiences. How does it work in CEE? Let’s take a look at the Czech Republic as an example (with some comments on Slovakia and Poland too).
Babel Guide, pt. 1: Our Mission
Hello world! Your attention please! Please fasten your seatbelts and update your RSS readers, as we bring you the latest, highly relevant and unique content on Social Media topics primarily in Central and Eastern Europe. Why should you be interested? Read more and find out!
Social media ≠ Marketing
Czech companies aren’t very good at social networking, even though the key to success is quite simple: don’t try to make a statement – just talk to people.
My article about social media and the usual mistakes companies make. A little bit about finding out who should be responsible in a company, a few thoughts on unmarketing, customer care and the return toward good ol’ days when customers were your neighbours, not merely numbers in an Excel sheet. A translation of an article written for a Czech magazine Computer.
Success stories
This is my favourite part of the whole concept. I have seen many great projects and people in Czech Republic and other CEE countries and I often wondered – what would the gurus from Silicon Valley say about them? Are these concepts interesting taken away from the original context? But in most of the cases we never know, as they haven‘t made it to the eyes of the English speaking public.
In my opinion, it‘s about time to showcase their projects. We will ask social media specialists, marketing weirdos, crazy librarians, famous bloggers, nerdy start-up founders to find out more about what is their secret formula, where do they come from and what are their goals. We want to ask about their biggest mistakes and their opinion on life, universe and everything.
Check & Polish
What has been the key to successful presence on Facebook? There is no secret formula to have a great Facebook page. However, there are some tips and tricks to enhance it and we would like to share our findings. In this section we are going to publish little audits exploring always couple of pages from the same industry. We will try to find out what makes the best stand out of the crowd.
In each case I try to identify the positive elements and the weak points – and give out some pieces of advice for each page. We will later update the articles to see the changes in time (and also whether they reacted to our comments).
Fresh in social media…
Do you want to keep up with what‘s going on in social media landscape? We will try to sum up most interesting news – and our opinion. The idea is not to be first to release a short notice about new features, but to put things in the context. In our weekly digest we will choose most interesting news and add some comments to them.
But of course there will be also recaps of our case studies and interviews so you don’t miss a thing. And there are more articles about various topics – new projects, people in the industry, start-ups and events. We are ready to sail.
Your gateway to social media in CEE. Learn about the trends, influencers, successful projects, local stars, new startups and get connected – without spam and deadwood