in Central and Eastern Europe
Journey to a Fairy-Tale Kingdom
A story from enchanted Istria by Martina Vuksan or How I spend Weekend Media Festival 2013 as in a fairy tale. Once upon a time, there was an old tobacco factory in Rovinj. It supplied the Austro-Hungarian army with their favourite cigars. A hundred years later, two princes rode by and discovered this beautiful, but decayed space. The sight was …
How do the world’s most innovative companies use social media?
How do the most innovative companies of the world use social networks? How many of them are present on Twitter and how many can be found on Facebook? Although the combustion engine automobile was invented by Gottlieb Daimler and not Henry Ford, it was the latter who earned an indisputable place in the history of the car industry. Ford had …
Nikola Vrdoljak – Ahead of the digital revolution
Meet Gingernet CEO, the founder of a full service digital agency and Program Director of the largest regional media festival. Nikola introduces the projects that rushed the digital revolution in Eastern European region and shows his passion while talking about social media.
Social Signals in SEO Revealed
The professional community has been discussing the evaluation of search engines based on social signals for a long time. We often see skepticism in this area, so I will add my own data and experiments to the studies made by reputable agencies. Each experiment in SEO has complex input conditions, so its results are not always absolutely verifiable. That is why my …
Dr. Bertalan Meskó – Dr. House on Twitter
Social media appears to be a tool mostly for journalists and marketers. Dr. Bertalan Meskó is making a difference in one of the less expected fields. Medicine. He founded Webicina, a curated social media resources website, and started the first online course focusing on social media and medicine. Besides his story, he gives many tips valuable for all of us …
Jelena Jovanović – the pirate cybernaut
Jelena Jovanović is the founder of Cybernaut & Friends agency for integrated marketing communications, pre-politically active in Pirate Parties International and a member of a few organizations relevant to cyber-space. We have been planning this interview for a long time – and it has turned out to be very different from other Babel Guide interviews (past ones as well as …
Social Marketers Summit Prague 2012
This has been the third year of Social Marketers Summit in Prague and again, it was definitely worth attending! An interesting mix of foreign and local speakers was given a common topic: Show me the money. A penny earned, a penny saved, a penny gained in satisfaction. Did you miss it? Never mind, I have summed up what it was …
Politicians on Facebook – or why the dumber win
While social media is embraced by many as a mean of democratization of politics (in a tradition that goes far back to 80’s and early 90’s when the enthusiasts of on-line environment believed in a direct democracy to be possible because of the Internet), politicians see it as an opportunity to spread their message to new audiences. How does it work in CEE? Let’s take a look at the Czech Republic as an example (with some comments on Slovakia and Poland too).
Ten Commandments of Twitter Communication for Companies
Martin Malý, an important Czech blogger, ex-editor in chief of Zdroják, founder of bloguje.cz and generally a really interesting guy, wrote Ten Commandments of Twitter Communication for Companies last autumn. You might think they’re totally clear – and so do I – but there are SO many brands ignoring them that I believe it’s still worth repeating them again.
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